Why Peacock?

As an advertising agency it is our job to supply our client with highly creative thinking – because creativity is a superior tool in the process of engaging consumers and creating both short-term and long-term profit. Still, the killing of great ideas keeps putting extensive strain on the client-agency relationship.

How come so many great ideas get lost somewhere in the process? The marketing director loves the idea, the agency loves it – and yet it never gets in front of the consumer. Instead it dies, and gets replaced by something less bright, something less engaging. Even the most brilliant idea runs the risk of getting stuck in the filters of personal taste, lack of faith in marketing and fear of investment – filters that exist within most organisations.

Is it because marketing directors are bad at selling creative concepts to their management colleagues? Or is it because the agency has failed to provide them with proper support for the idea, in shape of factual research, business understanding or industry insight?

Most agencies struggle to pinpoint the business problem their idea is suppose to solve. Often because the idea does not actually solve a business problem, it only answers to a marketing brief. In order to make a real difference, the agency needs to get involved in the process at a much earlier point – and most importantly; understand how to grow business!

At Peacock, we offer our clients a different kind of relationship. A relationship based on two pillars; creativity and business management. Unlike traditional agencies we do not work after a developed model. We strive to attack every challenge, problem or opportunity our client has from a fresh point of view.

Instead of waiting for a brief from our clients, we want to help them define the brief. What is the essence of their needs and how can we best solve this? Is it even a marketing need, or should other parts of the organization be involved, too?

Our people – who are we?

To better understand the core business of our clients, we restructured our agency. We had to increase our expertise on how to actually grow business. Therefore, we have hired some of the most experienced business consultants in Sweden. With experience from a broad range of industries, they have the skill sets required to identify our clients’ needs at an earlier stage. And to then identify how communication fits into solving them.

The next step is to transform a business need into consumer engaging activities. To do that we have a unique combination of creative people, who are trained to solve problems rather than creating ads. People who consider every touch point a consumer has with a brand as important, and do not just think about bought media.

Today, the presence of digital resources should be a requirement in any agency working with communication. To us, these resources are so important that we have structured our agency around them. Our digital force is in the heart of everything we do. We have developed interactive campaigns for international brands for several years. Our creatives have worked at the best digital agencies in the world, and have broad international experience.

All our account directors and managers have extensive experience from the client side as well as from agencies. And we have developed long-lasting communication concepts for many of Sweden’s most popular brands.

Peacock is perhaps not your typical agency. But then again, these are not typical times. Today the most important asset your business can have is a collaborator who understands the nitty gritty of your business – and who quickly develop activities that make people like your brand more. It is that simple.