About

Rexona launched a new fashion inspired deodorant for girls and wanted to engage the target audience online. We teamed up with fashion illustrator Cecilia Lundgren and developed an online styling gallery. Here girls could show their individual styling of 21 different outfits. Fashion-conscious bloggers and readers where given a new challenge every day, and through a facebook application every outfit got rated by their friends and peers. Every day the girl with the most popular styling won clothes from H&M and Rexona products. As a result they now have a gallery on facebook where they can find inspiration on how to style everything from a pair of jeans shorts to a warm coat.